In the marketing of commercial property it is the advert that will attract a lot of enquiry from buyers and tenants as the case may be. Adverts for commercial property sale or lease will appear in many locations such as:

• Signboards
• Email
• Newspapers
• Internet
• Flyers
• Brochures

Importantly they all have to capture the interest of the reader. To capture the interest correctly and to generate more enquiries there are a few design rules for setting out the information on the advert.

Most adverts should follow the rules below:

1. Have a headline that grabs the attention of the reader. The reader is your carefully selected target market so the headline should be designed with that in mind. Ask yourself these questions. Who is your target market? What are they really interested in?
2. Just below the advert headline place an item of great interest that takes them further into the advert. You want your reader to continue to look into the property detail. Usually this interest factor is achieved by placing a photograph below the headline. Importantly the photograph has to be good and flattering for the property. If you can get a professionally prepared photo for your advert then it will likely be of greater value in supporting your message.
3. Below the photograph you will need to create some points of want. These are the things that your target market must want or have and what they look for to get them. They are the things that will drive them forward to make a call to you or inspect the property. The best way to display these items is by the use of simple and short dot points. About 5 or 6 will usually be sufficient to do the job. As part of that process you can adopt a strategy of including the keywords that are researched from internet search engine usage (this information is free). In that way you are integrating the words that most people use. It also helps the search engines see your advert more and perhaps even elevate your property advert to a higher level in the internet rankings of enquiry. » Read more: Commercial Property Sales and Lease – How to Design a Great Advert for Your Target Market

Commercial real estate selling is a specialist field. Not all property agents know enough about the commercial property market and the property type to do it well. Sellers should choose their agent with care.

The owners of investment property that want to sell their asset should carefully choose a real estate agent that is well versed in the market trends and the property type. That agent should also show a high level of current market share and success in commercial property over the years.

Selling commercial property is not an ‘experiment’ or an exercise in ‘hope and pray’. When undertaken correctly in any market situation by a skilful agent, a property will attract enquiry and a sale is possible. The result then sits on the client’s ability to accept the market price and market evidence. There are always buyers out there; they just have to be found and the sellers need to be accepting of the market trends.

Today’s price for a property is not necessarily at some escalated figure from that which the client paid some few years ago. Not all properties go up in price and the market has a huge impact on the sale processes and outcomes at the moment. Sellers have to be realistic on price and method of sale. Agents should help them with that. » Read more: Tips for Selling Commercial Property

When considering a career in real estate most salespeople start in residential property and that is probably due to the fact that residential property is everywhere. There is plenty of property to sell and it does not seem too complicated, after all we all live in houses and we know what makes up a great house.

Some real estate salespeople however look to expanding or specialising their skills and moving beyond residential property. In that case they can consider commercial investment property. Now one thing needs to be said here; commercial property is not hard, it is just different. Many of us in the industry would say that commercial is more interesting than residential property but let’s not start that debate. Suffice to say that commercial property is very stimulating and gives a totally different twist on the industry for those that feel so inclined. In commercial property you can really specialise.

One of the greatest advantages with commercial property is that it is based on logic and property performance. The emotion of residential property and the family home is no longer an issue. Most of the clients you deal with are business proprietors, investors, or owner occupiers of a corporate nature. » Read more: Agents and Realtors – Why Commercial Property Sales Is a Great Career Choice