In the marketing of commercial property it is the advert that will attract a lot of enquiry from buyers and tenants as the case may be. Adverts for commercial property sale or lease will appear in many locations such as:

• Signboards
• Email
• Newspapers
• Internet
• Flyers
• Brochures

Importantly they all have to capture the interest of the reader. To capture the interest correctly and to generate more enquiries there are a few design rules for setting out the information on the advert.

Most adverts should follow the rules below:

1. Have a headline that grabs the attention of the reader. The reader is your carefully selected target market so the headline should be designed with that in mind. Ask yourself these questions. Who is your target market? What are they really interested in?
2. Just below the advert headline place an item of great interest that takes them further into the advert. You want your reader to continue to look into the property detail. Usually this interest factor is achieved by placing a photograph below the headline. Importantly the photograph has to be good and flattering for the property. If you can get a professionally prepared photo for your advert then it will likely be of greater value in supporting your message.
3. Below the photograph you will need to create some points of want. These are the things that your target market must want or have and what they look for to get them. They are the things that will drive them forward to make a call to you or inspect the property. The best way to display these items is by the use of simple and short dot points. About 5 or 6 will usually be sufficient to do the job. As part of that process you can adopt a strategy of including the keywords that are researched from internet search engine usage (this information is free). In that way you are integrating the words that most people use. It also helps the search engines see your advert more and perhaps even elevate your property advert to a higher level in the internet rankings of enquiry.
4. After the above three points, you have to have a clear statement or request that calls the reader to take action. That is to lift the telephone and talk to you the agent marketing the property. Be prepared to take calls at any time and use your mobile telephone number for that purpose.
5. Be prepared for the calls that you get. Have a question checklist that takes the party through key levels of qualification. Only after asking the right questions will you know that you should spend time with these people.

A good property advert will help you sell or lease a property faster. It will give you more enquiries. Take the time to refine this process using the above layout and model.