In this property market and particularly commercial real estate, we find that banks and financiers are making life difficult for the owners, buyers, and investors of property. The availability of finance is more restrictive and more selective. It is harder for real estate agents to put deals together for clients and owners of property. It is harder to find buyers who can act in this market under this pressure.
Sure things will change, but right now we have to make the best of what is a difficult set of circumstances. What I will do here is help you focus your activity so the sales are optimised.
To compensate in this difficult commercial property market you have to be very focused and diligent in your business practices to make more sales. Everything comes down to you and what you do in prospecting, marketing, inspecting, negotiating, and closing. You have to be the best in each of the five disciplines.
To take these five elements individually:
- Prospecting is the lifeblood of real estate agents to find sellers and buyers of property. Prospecting each day just has to be done, and without doing so things get very tough. It is the strength of your prospects and your database that underpins your listings and your enquiry conversions. Taking personal ownership of growing your database is essential. The more people that you know, the better you can survive a slow market. Believe it or not there are still sellers and buyers in this market that want to do a deal. You just have to find them. (more…)